Go-To-Market Advisory for Cyber/Tech Products
Accelerate enterprise adoption by aligning your pitch, security posture, and buyer strategy.
The Result
By addressing all three dimensions, the pitch, the perception, and the people, your company is prepared to navigate enterprise sales cycles with confidence, shorten time to close, and build trust from the very first conversation.
A few thoughts for consideration:
Do you understand how a regulated prospect views GenAI use within your product?
Have you considered data isolation and geo location for regulated prospects?
Do you support the minimum expectations for SSO?
Are you integrating with cloud providers (AWS, Azure, GCP) the way that a regulated entity expects?
Do you know what a large customer is going to expect of your internal security program and how to respond to their questionnaires?
These are just a few of the areas where I can help you hone your pitch, anticipate questions, and ensure your organization is ready to go after a whale.
Breaking into enterprise accounts is not just about having a strong product, it’s about showing buyers you understand their world. Our Go-to-Market Readiness Program helps tech and cybersecurity companies refine their approach from three critical perspectives.
The Buyer’s Perspective
Practice your pitch with an experienced enterprise buyer.
Get direct, actionable feedback on clarity, value, and trust signals.
Learn how to speak to enterprise pain points and decision drivers.
The Third-Party Perspective
Understand how your organization will be assessed by enterprise procurement, security, and legal teams.
Benchmark your security program, contracts, and terms against enterprise expectations.
Anticipate scrutiny on topics like GenAI use in your product and regulatory alignment.
The Buyer’s Organization
Map out who your true buyer is: security, IT, procurement, or business leaders.
Learn how cross-functional teams will evaluate your product.
Customize your pitch to highlight the value for each role in the buying committee.